Taking the role of effective demand seriously can sometimes seem to put you between a rock and a hard place in relation to other economists. Here, I want to consider the significance of demand in general, its connections to profitability, and the implications for capitalism. It is argued that demand considerations, when considered in conjunction with Marx’s ‘law of the tendential fall in the rate of profit’, do not call for the preservation of capitalism but rather suggest a means of transitioning to socialism.

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