777, the Number of the Beast & the Meaning of Life

Readers who infer from the title of this post that silliness is to follow would do well to heed the wisdom of their own inference and get out now if silliness is not their thing. Readers hoping for economics might likewise flee to the mountains to avoid persecution of their senses. Readers reaching this particular sentence of the post’s introduction are assumed to be as ready for silliness as its author and can be under no illusions as to what follows. To those of you remaining, congratulations: you are the heart and soul of what makes Heteconomist what it is.

Attentive readers will be aware that this blog occasionally lapses into a consideration of gematria, a mode of analysis in which a numerical value is attached to each letter of the alphabet. A particular variant of English Gematria is favored:

1 2 3 4 5 6 7 6 5 4 3 2 1

Why, it might be wondered, do we attach numbers to letters? To this there appears to be no satisfactory answer other than that the proof, if any, is in the pudding. Why, then, do we attach the above particular numbers to letters? Again, the proof, if any, is in the pudding. Well, why is the proof in the pudding? Some say that the universe itself is what puts it in the pudding. Others, more skeptical, say it is because people in the past have chosen to employ words – or translate them from other languages – in such a way as to convey secret meaning via the above mapping to those able to understand.

A temptation may be to dismiss all this as irrelevant nonsense. Maybe so. Yet, without it, there might be no Heteconomist. It has been documented previously that the author’s full name and date of birth spelled out in words both come to the value 77. The manifesto of the blog (“MMT-TSSI Synthesis”) likewise comes to 77. Moreover, the expression:

My Blog is Heteconomist = 77

Past disclosure of these connections resulted in controversy behind the scenes. Although readers have been shielded from the full brunt of the controversy, it now seems necessary to admit the emergence of three competing schools of thought.

First, there are the true believers, who point out that:

Seventy Seven Is Real = 77

Second, there are those who suspect a practical joke of some kind:

Seventy Seven Is A Hoax = 77

Third, there are the skeptics, some of them quite indignant:

Seventy Seven Is A Lie = 77

Without necessarily taking sides, it can be observed that the skeptics’ evidence does appear to be something of an own goal. On the one hand, their evidence supports the view that 77 is a lie, which may well be the case. But, on the other hand, the strength of the evidence itself rests on the validity of gematria. The skeptics appear to be upholding gematria in order to denounce 77. In doing so, they appear to believe in gematria more than the rest of us, when, to be frank, the rest of us do have our reservations.

For all that, though, the skeptics’ position may nonetheless be the most sound.

To understand why, it will be instructive to consider Marx’s contribution to biblical interpretation. In the second chapter of Capital, volume 1, in connection with money, Marx quotes two verses from the Book of Revelation:

Rev 17:13. “These have one mind, and shall give their power and strength unto the beast.”

Rev 13:17. “And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.”

Marx was presumably being ironic in quoting these two verses. It is a matter for speculation whether he realized just how ironic he was being.

There is an obvious symmetry in the numbering of the verses, 17:13 and 13:17. Those who numbered them – the numbering came later than the original writing of the texts – were evidently signaling something to observant readers. The verse immediately following the second of the two quoted by Marx refers to the number of the beast as 666. In this connection it can be noted that:

One Seven One Three = 66
One Three One Seven = 66

Revelation, for its part, is the 66th book of the protestant Bible. The King James who authorized the King James Version was born in the sixth month of the sixty-sixth year of the sixteenth century. These latter observations have sparked controversy on YouTube over whether the Bible itself is the mark of the beast.

The repetition of 66 is striking, but meets with an obvious objection. Quite simply, if the number of the beast is meant to be 666, why are the references to 66? (An exception is arguably King James’ birth date, which could be expressed as m/y = 6/66). Why, it needs to be asked, are the other references (17:13, 13:17, 66th book) all to 66 rather than 666?

If 66 is a true pointer to the mark and number of the beast, the reference in the Book of Revelation to 666 would appear to be a deception. This becomes clear when gematria is applied to the problem:

Six Six Six = 42

As the gematria clearly shows, 66 in no way points to 666. It is in fact 42 that does that. Perhaps this is what led Douglas Adams, whether consciously or subconsciously, to identify 42 as the meaning of life.

So, to what, it may be wondered, does 66 point?

Can there be any doubt?

Seven Seven Seven = 66

The true number of the beast must be 777.


4 thoughts on “777, the Number of the Beast & the Meaning of Life

  1. In the gematria I studied, the letters come as follows:

    A B G D H W ….
    1 2 3 4 5 6

    In Greek, alpha beta gamma delta, etc.

    Sorry, the numbers didn’t line up with the letters. In any event, 666 is WWW. Which happens to be the World Wide Web, i.e., the internet. There’s your beast.

  2. It was discovered in the 1980’s that the Qur’an is based on the number 19. Here are a few items of interest.

    The Qur’an states that hell is guarded by angels, and their count is 19. God then adds that this number is important, it increases the faith of believers and causes discord among disbelievers.

    The Qur’an has 114 Suras, i.e., chapters. 114 is an exact multiple of 19 (114/19 equals 6).

    Every Sura is preceded by the “basmala” ( In the name of Allah, the Beneficent, the Merciful) , except the ninth Sura. It is missing. This would break the code, i.e., 113/19 equals 5 remainder 18. However, the 27th Sura has an extra one in which Solomon writes a letter to the Queen of Sheba which begins…In the name of Allah, the Beneficent, the Merciful. Thus the count of the basmalas returns to 114.

    In addition, there are 29 Suras in the Qur’an that are prefixed with mysterious letters. For example, Sura Qaf starts with the letter Qaf ( like the letter Q). It rhymes on the letter Q. The total count of Qs is 57 which is an exact multiple of 19 (57/19=3).

    Sura Ya Seen (y s) is another example. If we total all the y’s and all the s’s and combine them, the count is an exact multiple of 19.

    This pattern holds true for all these 29 chapters.

    Anyway, I link below to a Wikipedia page for further information ( or Google “Qur’an” number 19 code, etc. )


  3. Thanks, Ahmed.

    Yes, setting (A, B, C, …, Z) = (1, 2, 3, …, 26) seems to be the more common approach in English as well. Some multiply each ‘tag’ by 6.

    The reason for adopting the method in the post is that, with less distinct tags for the letters, it is relatively easy to find amusing connections. For example, seventy-seven could not simultaneously be real, a hoax and a lie under the more conventional method. Of course, this property of being all three at once could be applied to anything, since it is due to the values of “real”, “a hoax” and “a lie” all being the same.

    A more extreme example of the effect of using fewer distinct tags is the hi-lo count in blackjack, which assigns the tags +1 (2-6), 0 (7-9) and -1 (T-A) to the cards. There will be very many different configurations of the remaining cards that give the same ‘value’ (count).

    As for the existence or otherwise of codes in various religious – or any other kind of – texts, it does seem plausible to me that writers or translators would try to work in such things. Writers often try to combine literal and symbolic meaning in their work as well as to create patterns, symmetries and so on.

  4. 777 is the number of Christ in some of the circles in which 666 is the number of the Beast.

    666 also appears in the Old Testament, as the number of talents of gold that King Solomon took in tribute in a particular calendar year.

    665 and 667 appear in the Old Testament, in both cases in “body count” or “census” type figures for what number of descendants of such and such patriarch returned from the exile or wherever.

    Then there’s this.

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